Enterprise Nation reports figures from a recent Rotary International in Great Britain and Ireland study; ‘Community Matters’.
“Almost 60% of consumers are more likely to buy from a local business that supports local organisations”.
The survey of 500 business people and 1,700 members of the public suggests SMEs are “missing a trick when it comes to supporting their local community”. The benefits of getting involvement with the local community are more than just improved sales:
“businesses are missing out on the other commercial benefits such as raising brand awareness…”
So how can I reach into your local community?
Your message on Public Library Bookmarks is a great long-term opportunity to see your brand at the heart of the community.
- Your local libraries see 1000s of visitors every week, they could take you home!