As ever, public libraries are making good use of the humble yet effective “library bookmark”.
More than a leaflet or flyer, libraries have reported that during outreach activities on the high-street, people have chosen bookmarks over flyers – it seems they are perceived as useful and not throwaway – they get the message across and are kept, used and valued.
· 27 million people visit UK public libraries every month – 4,500 library points in the UK.
· Reading books at home – UK’s fifth most popular pastime ahead of gardening & DIY.
· More people visit libraries than go to football matches, tourist attractions or museums.
· 58% of the population are library members (33 million people)
This year is typical, public libraries are using bookmarks as an outreach medium and here’s a selection of library campaigns produced over January-May this year: