A recent article from The Drum’s Print and Paper Focus Supplement comments on the merits of good print use and print’s complementary role in an ever pixelating digital world.
Print now has to complete with new technologies by improving tried and tested methods to highlight that digital is great… but it’s easily discarded, while a beautiful piece of print is timeless
Pari Blackbeard, head of marketing and promotion, Fedrigoni
When used intelligently and creatively print provides the opportunity for a beautiful, tactile and collectable object that will not only convey the desired message but has a strong potential to be kept and cherished long after a digital message has been forgotten. However in today’s digital world print is most powerful when it is used in collaboration as part of integrated campaigns.
Jonathan Mitchell, managing director, Arjowiggins Creative Papers
“Print works perfectly in tandem with other channels to achieve maximum exposure… …printed materials being used in 94 per cent of multichannel campaigns.”
Andrew Harris, European & UK graphic arts customer marketing, Professional Print Solutions, Canon Europe
Read the full article here: Paper & print focus: What is the role of print in a digital world? Fedrigoni, Antalis, Canon and others discuss