We’ve mentioned before that our distributors have registered a preference for bookmarks – while giving away flyers and bookmarks as part of street outreach, it was found that more bookmarks were taken than flyers – bookmarks are useful, they have a value, they benefit the user, people identify with them.
A promotion is less of an ‘advert’ more of a ‘feature’.
As paulyk83 at ties2tastic insightfully puts it “bookmark can be thought of as a gift”.
Distribution: remember, with Bookmark People ‘distribution’ is the key element – you derive great value from our managed targeted distribution via schools, libraries and/or universities.
There’s a casual fun poll here: http://tooaya.deviantart.com/journal/poll/2829649/
- 63% 501 chose bookmarks
- 28% 218 chose postcards
- 9% 71 chose neither