Bookmark People also offer bookmarks with the additional feature of a pop-out PressCard©. This wallet-able element can be popped-out and retained and wallet or purse. This device has proved effective in a variety of different fields such as Domestic Abuse and Health Information.
Specifically of note are these discrete Domestic Violence Contact Details promotions.
For example; City of London Libraries sees over 28,000 visits a fortnight over 5 sites. They’ve promoted their Online Catalogue and their “largest collection of food, drink and cookery books in the UK” on their library bookmarks.
The Don’t suffer in silence, “Safer City” campaign was publicised on the flip-side reaching a potential 20,000 library users.
The pop out card carries what looked like a bar code. However the number below this barcode is a disguised telephone number for the Freephone 24 Hour National Domestic Violence Helpline.
The pop-out card can be keep discreetly in a wallet for example.
Eastern Wakefield Primary Care Trust Case Study:
A little credit-card sized card is appearing in libraries across the Wakefield district this Valentines week which could save a heart – and a life.
Your design can cause the reader
to interact with your subject.