Trading Standards promotions have always made great use of local library bookmarks to reinforce their message. Parents and older people are big library users – as well as hard-to-reach groups – 5 million people use our libraries every week!
Trading Standards have used bookmarks for a variety of issues, such as; bogus callers, restaurant rating and of course the Consumer Direct contact details.
It’s acknowledged that distributors’ have registered a preference for bookmarks – bookmarks are useful, they have a value, they benefit the user, people identify with them.
A promotion is less of an ‘advert’ more of a ‘feature’ – bookmarks can be thought of as a gift.
Distribution: remember, with Bookmark People ‘distribution’ is the key element – you derive great value from managed targeted distribution via libraries etc.
Here’s an example where Lincolnshire’s Trading Standards Service featured promotions about ‘illegal tobacco’ and ‘doorstep callers’, these were distributed with the libraries’ ‘Links To The Past’ and ‘Mobile Library services’ promotional bookmark campaigns.
40,000 library bookmarks were distributed but Lincolnshire’s 45 library sites and other various forms of outreach.
Lincolnshire Libraries see more than 100,000 visits a fortnight.
See your message taken home, and read – time and again.
Call us to find out more!
0116 210 1440
While I think of it, here’s another
interesting ‘old chestnut’: