Haven Holidays have just launched their Seaside Squad campaign for families with young children.
The campaign is featured on 50,000 NACE educational bookmarks distributed to 490 primary schools in Birmingham, Manchester and Liverpool.
Haven’s sponsoring promotion will reach
50,000 children aged 4½ – 6 years old.
Supported by NACE, Bookmark People have designed and produced these “Can you find, can you name, can you spell” A-Z bookmarks. These beautifully simple and effective bookmarks are created to stimulate and challenge young children. This specific campaign features a range of objects seen at the seaside to complement the Seaside Squad campaign. Similarly, other promotions in the Midlands for Cotswold Wildlife Park utilised A-Z bookmarks featuring a variety of animals.
“When I entered reception today all the children were chatting about the animal bookmarks they found on their desk, there was much excitement and the children loved them” Primary School Mum
“My son loved the colourful bookmark with the animals he insisted in using it that night at reading time” Primary School Mum
“We were delighted with the response to our bookmark campaign… They were well received by school children in Oxfordshire, with lots of positive comments. We also had some schools ringing us up asking for more bookmarks. On the back of the campaign we saw a 9.6% increase in the number of Oxfordshire schools visiting the Park.”
A Fletcher , Marketing – Cotswold Wildlife Park & Gardens
Bookmark People is proud to be working in partnership with NACE to deliver responsible advertising messages to children and students in all UK schools.