Of course libraries are a great place where information about our ‘health‘ and well-being can be found. Many clients have chosen to invest in library bookmarks as a vehicle to sharing ‘health‘ messages.
As well as general health issues, IAPT ( Improving Access to Psychological Therapies) and mental health& well-being messages have featured on a variety of campaigns.
A few example campaigns below:
With Sheffield Libraries we promoted their Health Information resources while Sheffield NHS made good use of this with an IAPT message on 20,000 of Sheffield Libraries’ bookmarks.
Sheffield libraries’ 35 sites see more than 100,000 visits a fortnight. #lovelibraries #lovebookmarks
In Kirklees we featured the libraries’ Book Groups and a promotion from South West Yorkshire NHS promoted their “ask for IAPT” services on the 20,000 library bookmarks. Kirklees’ 23 library sites see more than 80,000 visits a fortnight. #lovelibraries #lovebookmarks.
Cornwall libraries #lovelibraries and make great use of their library bookmarks. Cornwall Libraries have carried a message from Cornwall PCT about Children & Young People’s Mental Health on 20,000 Cornwall Libraries’ bookmarks . Cornwall’s Libraries see more than 125,000 visits a fortnight.
Public Libraries’ Health and Well-being collections are frequently promoted using their promotional bookmarks. You can see a selection of Health campaigns here:
Health and Wellbeing Library Bookmark Campaigns
One core objective of all public libraries is to promote health and well-being.
We’ve created a suite of nine a ‘Reading is good for you’ designs each highlighting a specific point. This is a development of the ‘Reading is good for you’ bookmarks that we’ve produced for Cornwall Libraries.
- Reduce stress Get lost in a good novel and take time out of your hectic lifestyle to unwind.
- Help you sleep Turn off the TV, get into bed, pick up a book and snuggle down.
- Keep the brain in shape What better way to work out your brain than reading?
- Improve knowledge Even a fictional novel can teach and inspire you.
- Health and well-being Regular reading is associated with a significant reduction in the risk of dementia.
- Feeling Reading boosts empathy. Fiction can simulate real-world problems and therefore has real consequences for the reader.
- Boosts Vocabulary What better way to discover new words?
- Reading is sexy Reading increases emotional and cognitive experience. It is the ultimate aphrodisiac.
- Achieve Reading for pleasure helps to improve skills at the same time as increasing enjoyment, self-confidence, motivation and a sense of achievement