Focus on Smoking Cessation

Smoking Cessation and Smoke Free campaigns have also recognised the value of Library Bookmarks: a cost-effective promotional vehicle that can compliment, other promotional media streams.

StopSmoke1SheffiledSmokefreeSome examples:

Sheffield Libraries have promoted their 24 Hour Libraries & “Did You Know…?” on their Library Bookmarks.
In turn Sheffield Stop Smoking Service saw their message on 20,000 Library bookmarks distributed via 35 library sites and weighted specifically to libraries in the north of the city.
Sheffield Libraries see more than 108,000 visits a fortnight.

SWYorksSmokefree

Barnsley Libraries’ Bookmarks
promoted their Online Services and Resources via their 17 library sites.

SWY Partnership NHS Foundation Trust Stop Smoking & Weight Management Service saw their messages on 20,000 Library Bookmarks. Barnsley Libraries see more than 36,000 visits a fortnight.

SoTyneAndWSmokefree

The Libraries South Tyneside, Gateshead and Sunderland made best use of their 40,000 library bookmarks.

This saw a NHS South of Tyneside Stop Smoking Service promotion distributed via 46 library sites. There libraries have a total footfall of more than 145,000 visits a fortnight.

A great idea for the new year!

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